Four Ingredients of a Climate Conversations Campaign
From Grassroots Solutions
People. Investing in developing volunteers and allies early will pay dividends throughout the campaign.
Stories. Sharing deeply personal stories propels the movement forward by establishing powerful connections.
Measurement. Gathering data and determining ways to measure the success of every tactic is vital.
Innovation. Placing longer and more interactive conversations at the center of every strategy turns old assumptions on their heads.
What constitutes a Climate Conversation?
Conversations happen all the time. The key to this campaign is getting people to use a relational approach to conversations; we are connecting climate change to personal values that people are able to articulate.
We envision two different kinds of conversations:
A) One-on-one conversations that follow the Marriage Conversations formula:
- Introduction. Why are you inviting this conversation? What is your story?
- Pivotal Question. This can be anything that helps people connect climate change to what they deeply value. What do they dream about that is threatened by climate change? You might ask, "When you think of the future, what do you most value that you want to make sure the next generation is able to enjoy?" Or perhaps ask about an activity or a place you already enjoy together. Do what works best to allow your conversation to go to a heartfelt, relatable place.
- Connection. This is the time to make the connection between what people value and how it could be affected by climate change. Start with, "What I have learned about climate change is … " and then fill in the blanks. Understand, however, that this is not a time to dump a bunch of facts and figures in their laps. We are trying to avoid a "debate" about whether climate change exists.
- Ask. Inquire by saying, "Since we are both concerned, will you join me in taking action on climate change?" We are not prescribing an action (as they did with the “vote no” campaign when asking people to vote a certain way.) At this point, there is the opportunity to solidify relationships and to ask them to take action with you and the community.
B) Group discussions that are facilitated to go deeper into values and connecting the dots. For example, you host a video showing and have a guided discussion afterwards. During the discussion, people are invited to share how they feel, make a connection, and commit to take action.